Destiny 2 to Expand 'Global Reach' of the Brand
By Kyle Sledge 11 February 2017
Activision Blizzard declares intentions to have Bungie’s forthcoming science fiction shooter, Destiny 2, “broaden the franchise’s global reach” with the game’s release.
It’s no secret at this point in time that Destiny 2 is not only one of the most highly anticipated video games of 2017, but also one of the most eagerly awaited sequels of all time, with fans clamoring for any and all information about the followup they can learn. Recently, the interactive gaming and entertainment company Activision Blizzard reported earnings for its fourth quarter and full-year ending on December 31, yet while the firm didn’t offer up any sales numbers for its games, it did reveal intentions to use Destiny 2 to “broaden the franchise’s global reach.”
As reported by GameSpot, Activision Blizzard used time during its quarterly earnings report to confirm that Destiny 2 is going to be launched as a “full” sequel to 2014’s original release sometime during 2017. While the official release date has yet to be announced, Activision Blizzard was positive that the game will be more popular than the first entry, with its planned add-on content being used as a means to “set the stage for growth.”
This particular information from Activision Bungie’s quarterly earnings report builds upon previous statements made by Activision Publishing CEO Eric Hirshberg, who said that Destiny 2 is still on track and is being created in a way that will “both excite our highly engaged current players, but also to broaden the appeal even further, bringing in new fans and bringing back lapsed fans.” Of course, such a statement is to be expected from the executive of the company publishing the sequel to a first-person shooter game that has massive-multiplayer online elements, so it remains to be seen if Hirshberg’s hype for Destiny 2 is truly warranted.
Just recently, an anonymous leaker on Reddit made the claim that Destiny 2 is actually titled Forge of Hope and is coming to PlayStation 4, Xbox One, and most importantly, PC. However, Bungie’s marketing director and writer Eric Osborne denied the assertion, as he took to his Twitter to write “Forge of Nope.” Nevertheless, with Activision Blizzard looking to “broaden the franchise’s global reach” and bring in both new and lapsed fans, putting Destiny 2 out on PC would not only accomplish as much, but also drive in major profits, as PC game sales often dominate console titles’ global revenue.
Taking all of this into account, Destiny 2 is likely to be a huge success upon its release later this year, but if Activision Blizzard and Bungie wish to truly expand the game’s appeal, then the companies will need to make the title available on as many platforms as possible. With any luck, we will eventually get confirmation from the publisher and developer that the decision has been reached to make Destiny 2 a PC release, and possibly a Nintendo Switch title as well.
Destiny 2 is currently in development and is to be released sometime in 2017.
